OVERLAND PARK, Kan. (BUSINESS WIRE), October 04, 2010 – As part of the new “Epic Mini Movies” advertising campaign featuring the Samsung Epic™ 4G smartphone, Sprint (NYSE:S) today launched a new element of the campaign – a national contest that encourages consumers to submit their own Epic Mini Movie moments for a chance to win $25,000.
With this contest, consumers can be the director, producer and star of their own mini movie of epic proportions. To enter the contest, videos up to 30 seconds in length should be uploaded at www.youtube.com/sprintepic. Fans will select the top-10 finalists by voting online for their favorite video, and the winner will be chosen from the top 10 as judged by acclaimed movie director Michael Bay, who directed box-office hits Transformers, Transformers: Revenge of the Fallen, Armageddon, Pearl Harbor, Iraq and Bad Boys I and II. In addition to the $25,000 grand prize, the top 10-finalists will receive free movie tickets for a year from Fandango. Videos must be uploaded by 11:59 a.m. PDT on Nov. 1, and voting begins Nov. 2. For more information and contest rules, visit www.youtube.com/sprintepic.
The Sprint Epic Mini Movies campaign features a series of short movies that take stereotypical “epic” moments from various movie genres and puts a twist on those moments to highlight Samsung Epic 4G’s capabilities as a mobile entertainment device that is virtually unparalleled.
Sprint and its agency Goodby, Silverstein & Partners developed several unique Epic Mini Movies, such as the Epic Scream, Epic Punch, Epic News, Epic Suspense, Epic Kiss, Epic Chase, Epic Sound Effects, Epic News and Epic Villain. These moments appear throughout the advertising campaign across several formats, including TV, print, online and out of home. The movies were designed with the dual purpose of showing how Samsung Epic 4G can deliver a cinema-like experience so users can download and watch movies on-the-go at 4G speeds, and provide inspiration for consumers to upload their own videos of other epic moments.
“We are encouraging people to create their own epic mini movies, share them online and get others excited about voting for their favorite,” said Mike Goff, Sprint vice president-Corporate Marketing. “This campaign was designed with the idea of getting consumers engaged by producing their own mini movies. We can’t wait to see what consumers come up with as part of the contest.”