MW: Teach Media Literacy using Superbowl Ads

By Frank W. Baker

For many years, I have hosted a web page, Using Super Bowl Ads In The Classroom, because I wanted to help educators who haven’t thought about using these popular culture texts in instruction.

You might notice that I use the word “texts.” TV and other video commercials should be considered as texts because they present information that students can learn to scrutinize closely (analyze) and deconstruct. In fact, the National Council of Teachers of English (NCTE) has long recommended that teachers include “non-print” texts in the classroom.

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